Patrick Marinoff joins DRIVTO’s Advisory Board, bringing executive experience from AMG, Maybach, Alpine and Aston Martin.
We are pleased to welcome Patrick Marinoff as a new member of DRIVTO’s Advisory Board.
With executive leadership experience at Mercedes-AMG, Mercedes-Maybach, Alpine, and Aston Martin, Patrick brings deep expertise in luxury brand strategy and positioning within the global automotive landscape.
Throughout his career, Patrick has worked at the intersection of product excellence and customer experience—developing brand environments that go beyond ownership and create lasting emotional engagement.
In particular, he understands the growing importance of experiential marketing in the automotive industry, where events are no longer stand-alone activations but strategic touchpoints that can drive long-term customer value.
As DRIVTO continues to expand its platform for curated automotive experiences, Patrick’s perspective will support the alignment of brand engagement, community building and scalable digital interaction.
We are looking forward to shaping the next phase of DRIVTO’s development together.
Philipp Lauterbach is the founder of DRIVTO, the curated identity and discovery platform for the European sportscar scene. Based in Düsseldorf, he has been building sportscar communities since August 2018 — first through the Cars+Coffee format in Düsseldorf, Cologne, Berlin, Mönchengladbach, and on Sylt, and since mid-2024 through DRIVTO as a platform with its own editorial magazine and proprietary DriverDNA methodology.
His path into the sportscar world began with an event-management apprenticeship inside a Mercedes-Benz dealer group. From there he moved into marketing roles at Ferrari and Maserati in Düsseldorf, where he became one of the defining marketing voices for these brands in Germany at the time. That phase also gave him his first direct contact with the Cars+Coffee movement — and the affinity for Italian cars that still shapes him today. Ferrari and Pagani have been at the center of what he himself seeks as a driver ever since.
Before DRIVTO, he established the Cars+Coffee stations across several German cities — an independent event series that at its most active phase connected more than 1,500 sportscar drivers across the DACH region. The DRIVTO driver community grew out of that base. His editorial focus sits on the pillars Cars Connect People (personal founder voice, driver stories) and State of the Scene (data-grounded market analyses, industry essays).
